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Legal Considerations For Brands and Agencies Working With AI and Virtual Influencers

Legal Considerations For Brands and Agencies Working With AI and Virtual InfluencersBy Justin M. Jacobson, Esq. As social media continues to be a dominant form of marketing for companies combined with the increased usage of artificial intelligence (AI) and Generative AI (GenAI) software for promotion and marketing campaigns, the need for proper legal protection and […]
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CLE Lecture: Legal Issues for Influencers, Streamers, and Content Creators: IP, AI, Rights Clearance, and Advertising Disclosures

July 18, 2026 – New York, NY – On July 16, 2026, Justin M. Jacobson hosted a CLE lecture entitled “Legal Issues for Influencers, Streamers, and Content Creators: IP, AI, Rights Clearance, and Advertising Disclosures” presented by Wickard CLE. The lecture explored some crucial legal matters related to entertainers and influencers, including social media streamers and […]
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Trademark Protection for Celebrity and Entertainer’s “Name, Image, & Likeness” (NIL)

Trademark Protection for Celebrity and Entertainer’s “Name, Image, & Likeness” (NIL)By Justin M. Jacobson, Esq. With the recent advent and expanded adoption of artificial intelligence (“AI”) and Generative AI (“GenAI”) software to generate new creative works based on existing ones, the proper protection of a celebrity, entertainer, or athlete’s “name, image, and likeness” (“NIL”) has […]
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Quoted: “Kalshi Ditches ‘Gambling’ Language in New Trademark Filings” (Sportico)

On June 4, 2026, Sportico quoted Justin M. Jacobson, Esq. as part of the article, “Kalshi Ditches ‘Gambling’ Language in New Trademark Filings.” In particular, Mr. Jacobson commented on the trademark filings by Kalshi including exploring the “actual use” and “intent-to-use” trademark classifications under United States trademark law. He also spoke on the potential legal…
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5 Legal Tips for Entrepreneurs Starting an Esports Team

5 Legal Tips for Entrepreneurs Starting an Esports TeamBy Justin M. Jacobson, Esq. & Mitchell Kevett, Esq. In light of the global expansion of competitive video games, it has become paramount for any entrepreneur or business owner looking to form an esports team or organization to undertake proper legal and business practices. In fact, establishing […]
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