Legal Considerations For Brands and Agencies Working With AI and Virtual Influencers

Legal Considerations For Brands and Agencies Working With AI and Virtual InfluencersBy Justin M. Jacobson, Esq. As social media continues to be a dominant form of marketing for companies combined with the increased usage of artificial intelligence (AI) and Generative AI (GenAI) software for promotion and marketing campaigns, the need for proper legal protection and […]

Trademark Protection for Celebrity and Entertainer’s “Name, Image, & Likeness” (NIL)

Trademark Protection for Celebrity and Entertainer’s “Name, Image, & Likeness” (NIL)By Justin M. Jacobson, Esq. With the recent advent and expanded adoption of artificial intelligence (“AI”) and Generative AI (“GenAI”) software to generate new creative works based on existing ones, the proper protection of a celebrity, entertainer, or athlete’s “name, image, and likeness” (“NIL”) has […]

4 Legal Tips for Talent Managers and Agents on Exclusivity Clauses in Brand Sponsorship and Endorsement Deals

4 Legal Tips for Talent Managers and Agents on Exclusivity Clauses in Brand Sponsorship and Endorsement DealsBy Justin M. Jacobson, Esq. In today’s sponsorship-driven entertainment industry, exclusivity clauses have become one of the most crucial yet misunderstood components of talent endorsement and brand sponsorship agreements. For talent managers and agents, it is important to clearly […]

The New York LLC Transparency Act (NYLTA) Is Effective January 1, 2026

The New York LLC Transparency Act (NYLTA) Is Effective January 1, 2026By Justin M. Jacobson, Esq. Update as of July 2, 2026 – New York state narrowed the application of the law to only non-U.S. limited liability companies (LLCs) authorized to do business in New York. This means that all NY LLCs and U.S. formed […]

5 Legal Considerations For Content Creators and Streamers

5 Legal Considerations For Content Creators and StreamersBy Justin M. Jacobson, Esq. As content creators, streamers, and other social media influencers continue to grow their businesses and as their income continues to increase, the need for proper legal structure and protections grows more important. In fact, some creators and streamers are making thousands, if not […]

8 Things to Know On Business Entity Protections and Obligations

8 Things to Know on Business Entity Protections and Obligations for U.S. Professional Esports Talent and CompaniesBy Justin M. Jacobson, Esq. Individuals and companies in all industries form and utilize business entities for a variety of unique benefits and protections. In fact, a separate business entity, such as a corporation or a limited liability company […]

Entertainers, Creators, Streamers, Influencers, and Service Providers Duties Under The Corporate Transparency Act

Entertainers, Creators, Streamers, Influencers, and Service Providers Duties Under The Corporate Transparency ActBy Justin M. Jacobson, Esq. Update as of July 2, 2026 – New York state narrowed the application of the law to only non-U.S. limited liability companies (LLCs) authorized to do business in New York. This means that all NY LLCs and U.S. […]

What is a Non-Disclosure Agreement (NDA)?

What is a Non-Disclosure Agreement (NDA)? What Benefits Does It Provide?By Justin M. Jacobson, Esq. While not a mandatory practice, it is a prudent course of action when any business or individual is sharing or disclosing sensitive, private, or otherwise confidential information with another person or entity, that the participants enter into an agreement characterized […]

Business and Legal Considerations for Professional Esports Organizations and Teams

Esports Law: Business and Legal Considerations for Professional Esports Organizations and TeamsBy Justin M. Jacobson, Esq. Many new esports teams and organizations have joined the competitive circuit in the past 12 months. This is due to the continued global development of esports business as well as its expansion into newly created games and into existing […]

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