Legal Considerations For Brands and Agencies Working With AI and Virtual Influencers

Legal Considerations For Brands and Agencies Working With AI and Virtual InfluencersBy Justin M. Jacobson, Esq. As social media continues to be a dominant form of marketing for companies combined with the increased usage of artificial intelligence (AI) and Generative AI (GenAI) software for promotion and marketing campaigns, the need for proper legal protection and […]

Trademark Protection for Celebrity and Entertainer’s “Name, Image, & Likeness” (NIL)

Trademark Protection for Celebrity and Entertainer’s “Name, Image, & Likeness” (NIL)By Justin M. Jacobson, Esq. With the recent advent and expanded adoption of artificial intelligence (“AI”) and Generative AI (“GenAI”) software to generate new creative works based on existing ones, the proper protection of a celebrity, entertainer, or athlete’s “name, image, and likeness” (“NIL”) has […]

4 Legal Tips for Talent Managers and Agents on Exclusivity Clauses in Brand Sponsorship and Endorsement Deals

4 Legal Tips for Talent Managers and Agents on Exclusivity Clauses in Brand Sponsorship and Endorsement DealsBy Justin M. Jacobson, Esq. In today’s sponsorship-driven entertainment industry, exclusivity clauses have become one of the most crucial yet misunderstood components of talent endorsement and brand sponsorship agreements. For talent managers and agents, it is important to clearly […]

5 Legal Considerations For Content Creators and Streamers

5 Legal Considerations For Content Creators and StreamersBy Justin M. Jacobson, Esq. As content creators, streamers, and other social media influencers continue to grow their businesses and as their income continues to increase, the need for proper legal structure and protections grows more important. In fact, some creators and streamers are making thousands, if not […]

Informative Notice: USPTO Increases Filing Fees for U.S. Trademark Applications and Renewals

Informative Notice: The USPTO Increases Filing Fees for U.S. Trademark Applications and Renewals By Justin M. Jacobson, Esq. In light of the announced changes, the USPTO formally increased the filing fees associated with U.S. trademark applications, renewals, intent-to-use, and various other filings. In particular, the filing fee for a U.S. trademark application will be increased from […]

Introduction to AI, Generative AI (GenAI), & U.S. Copyright Law

Introduction to AI, Generative AI (GenAI), & U.S. Copyright LawBy Justin M. Jacobson, Esq. The use and growth of artificial intelligence (AI) and more specifically, the expanded mainstream adoption of generative AI (GenAI) software and applications has brought new legal issues related to the usage of AI and GenAI to the forefront of the copyright […]

8 Things to Know On Business Entity Protections and Obligations

8 Things to Know on Business Entity Protections and Obligations for U.S. Professional Esports Talent and CompaniesBy Justin M. Jacobson, Esq. Individuals and companies in all industries form and utilize business entities for a variety of unique benefits and protections. In fact, a separate business entity, such as a corporation or a limited liability company […]

Due Diligence and Brand Protection for Professional Gamers, Streamers, and Content Creators

Protect Your Gamer-Tag: Proper Due Diligence and Brand Protection Techniques for Professional Gamers, Streamers, and Content Creators in the USBy Justin M. Jacobson, Esq. In today’s global esports and video game business, it is vital that professional esports players, gaming streamers and content creators, and on-air broadcast talent and esports casters as well as the […]

Yearly Wrap Up & 5 Trending Esports Legal Topics For 2024

Yearly Wrap Up & 5 Trending Esports Legal Topics For 2024By Justin M. Jacobson, Esq. As 2022 continued into 2023 and the “esports winter” in the United States arrived, there was a myriad of shifts in the business and legal landscape including esports organization FaZe Clan famously going public at a nine-figure valuation, receiving a […]

Some Tips for Game Developer and Game Publisher Licenses

Tips for Game Developer and Game Publisher Licensing Agreements By Justin M. Jacobson, Esq. Once a game developer protects the unique elements of its title with the appropriate intellectual property law protections such as copyrights and trademarks, the developer must then be aware of how its protected intellectual property (“IP”) can be licensed, sold, or […]

Copyright & Trademark