Consider these legal angles before forming a streaming organization

Consider these legal angles before forming a streaming organizationBy Justin M. Jacobson, Esq. The emergence of One True King (aka OTK) has evolved the traditional esports business model, from the organization’s deal with WePlay Esports, its partnership with a game developer to the team’s organizational partnerships and activations with brands such as Mountain Dew and Chipotle. OTK is an “influencer network and media […]

NIL rights provide clear path for college esports pros

NIL rights provide clear path for college esports prosBy Justin M. Jacobson, Esq. The NCAA’s recent policy shift on a student athletes earning income and profiting off their “name, image and likeness” (NIL) while competing for a university has provided further clarity for current and aspiring pro gamers and content creators contemplating college esports. This change […]

Pros and cons? Thoughts on the Overwatch League ‘new teams’ decision

Pros and cons? Thoughts on the Overwatch League ‘new teams’ decision (Using New Franchise Names)By Justin M. Jacobson, Esq. Game developer, Activision Blizzard announced that the new teams in its “Overwatch League” will be compromised of newly established teams with the league owning the rights to these created teams. This new move has wide-spread impact, […]

What Makes Gamer-Tags and Esports Team Names Such Valuable Trademarks?

Esports Law: What Makes Gamer-Tags and Esports Team Names Such Valuable Trademarks?By Justin M. Jacobson, Esq. With the rapid international expansion and increased profitability of esports, including a surge in the number of players and teams involved in the competitions, the need to properly protect one’s “brand” and its associated intellectual property grows even more […]

Why An Esports Player Representative And Where They Fit In?

Esports Business: Why A Player Representative And Where They Fit In?By Justin M. Jacobson, Esq. Transparency is vital and so let’s start with a full disclaimer; I’m an esports player representative, so this may seem like a “pitch”, which in a way it undoubtedly is. However it is also meant to spotlight persistent misconceptions that […]

The Rise Of The Sponsored Professional Gamer

Esports Business: The Rise Of The Sponsored Professional Gamer and StreamerBy Justin M. Jacobson, Esq. With publications constantly reporting on the esports “boom,” most of the world’s marketing agencies If you browse your Twitter feed or turn on your local news, you are sure to see something related to esports. While the mainstream media and […]

Business and Legal Tips for NBA 2K League and Professional Gamers

Esports Law: Business and Legal Tips for NBA 2K League and Professional Esports Players and GamersBy Justin M. Jacobson, Esq. The global esports phenomenon is growing in the United States. Players from around the world are With the launch of the NBA 2K league several years ago, 102 of the world’s top NBA 2K players earned […]

The Marketing Dilemma of the Esports Influencer

Esports Business: The Marketing Dilemma of the Esports Influencer – Pro Gamers & StreamersBy Justin M. Jacobson, Esq. With publications constantly reporting on the esports “boom,” most of the world’s marketing agencies and brand managers are familiar with the world of esports and its “key” demographic. Marketers see league sponsors, such as Toyota, T-Mobile, and […]

Getting Ready For Season Three of the NBA 2K League And Beyond

Getting Ready For Season Three of the NBA 2K League and BeyondBy Justin M. Jacobson, Esq. As the fifth season of the NBA 2K League starts, the excitement for the upcoming release of NBA 2K23 as well as the sixth season of the NBA 2K League has caused many aspiring gaming professionals to begin planning […]

NBA 2K League 101: An Introduction To The NBA’s Fourth League

What is The NBA 2K League – An Introduction To The NBA’s Fourth LeagueBy Justin M. Jacobson, Esq. With the global explosion and continued expansion of esports and professional gaming, one of the world’s most profitable traditional sports leagues, the National Basketball Association (NBA) established their fourth league, the NBA 2K League. The new competitive […]