The Marketing Dilemma of the Esports Influencer

Esports Business: The Marketing Dilemma of the Esports Influencer – Pro Gamers & StreamersBy Justin M. Jacobson, Esq. With publications constantly reporting on the esports “boom,” most of the world’s marketing agencies and brand managers are familiar with the world of esports and its “key” demographic. Marketers see league sponsors, such as Toyota, T-Mobile, and […]
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NBA 2K League 101: An Introduction To The NBA’s Fourth League

What is The NBA 2K League – An Introduction To The NBA’s Fourth LeagueBy Justin M. Jacobson, Esq. With the global explosion and continued expansion of esports and professional gaming, one of the world’s most profitable traditional sports leagues, the National Basketball Association (NBA) established their fourth league, the NBA 2K League. The new competitive […]
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Esports Law: Crossing your T’s for your O-1’s and P’s: A Visa Checklist for the Professional Gamer

Immigration Law: Crossing your T’s for your O-1’s and P’s: A Visa Checklist for the Professional GamerBy Justin M. Jacobson, Esq. and Pablo G. Velez, Esq. of Velez & Cipriano, PLLC The global esports phenomenon is growing in the United States. Players from around the world are coming to the United States for a chance to […]
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Why Every Professional Gamer Needs a Team (of Professionals)

Esports Law: Why Every Professional Gamer Needs a Team of ProfessionalsBy Justin M. Jacobson, Esq. Similar to other talent based industries, including music, television, and sports; professional video game competitors participating in organized esports should have a “team” of competent professionals around them to advise them and to consult with. While this may seem straightforward […]
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