Esports Trademarks

The Law Office of Justin M. Jacobson, Esq. assists in securing esports trademarks including handling domestic and international trademark protection for professional gamers, streamers, content creators, VTubers, cosplayers, coaches, casters, esports teams and organizations, league and tournament operators, video game publishers and developers, and any other company operating in the esports and video game space.

Esports trademarks provide the owner with unique protections, including the ability to license the mark to other parties. Our firm has assisted in securing, prosecuting, and renewing hundreds of trademarks in many countries across the world, including many esports trademarks. We also aid individuals and businesses with all domestic and international trademarks and copyright matters, including federal and state filings as well as international trademark and copyright registrations and searches. The firm also provides extensive international and domestic trademark monitoring services as well as handles all U.S.P.T.O. office action letter responses, all T.T.A.B. Opposition and Cancellation proceedings, and U.S. Customs and Border protection matters for esports trademarks and their owners. In addition, we also provide industry leading trademark, copyright, and unfair competition litigation for esports trademarks and their rightsholders.

More information on esports trademarks for esports teams and organizations, professional gamers, coaches, and casters can be found below.

What is an esports lawyer?

An esports lawyer is an attorney who assists businesses and talent in the professional video game space in many different legal areas. These fields might include providing guidance to a gaming creator or esports team on their esports trademark, copyright and other intellectual property law matters, assisting in securing esports visas, and in reviewing and drafting of sponsorship and endorsement deals, among other related legal and business dealings. An esports attorney might handle the reviewing, drafting, and negotiation of player contracts and streamer talent agreements for esports players, gamers, streamers, coaches, casters, cosplayers, Vtubers, and analysts working in esports and gaming business and its associated events around the world.

How long does the esports trademark process usually take?

While each situation and every esports trademark application is different, the entire filing and registration process for an esports trademark can take anywhere from as little as 4-6 months or up to 12 months or longer depending on the U.S.P.T.O. and other prosecution related factors.

Why are esports trademarks important?

Esports trademarks are important as the existence of a valid registration in a player, content creator, streamer, caster, esports organization, tournament or league name provides the owner with the ability to actively police and prevent other individuals and businesses from “stealing” or otherwise impersonating them. An esports trademark registration also allows the filing of an infringement claim with various social media platforms to retrieve or block an infringing account, including Facebook, Twitter, Instagram, TikTok and YouTube. An esports trademark owner may also utilize a valid registration as a basis for filing an anti-cybersquatting claim with ICANN to retrieve an infringing website domain name.

Furthermore, an existing esports trademark registration permits the owner to contact the U.S. Customs Department and Border Patrol to prevent the importation of any infringing or counterfeit goods bearing the protected esports trademark as well as can be utilized to prohibit the distribution and sale of any goods that are confusingly similar to and contain the registered esports trademark.