Esports Marketing Law

NIL rights provide clear path for college esports pros

NIL rights provide clear path for college esports prosBy Justin M. Jacobson, Esq. The NCAA’s recent policy shift on a student athletes earning income and profiting off their “name, image and likeness” (NIL) while competing for a university has provided further clarity for current and aspiring pro gamers and content creators contemplating college esports. This change […]
Read More

The Marketing Dilemma of the Esports Influencer

Esports Business: The Marketing Dilemma of the Esports Influencer – Pro Gamers & StreamersBy Justin M. Jacobson, Esq. With publications constantly reporting on the esports “boom,” most of the world’s marketing agencies and brand managers are familiar with the world of esports and its “key” demographic. Marketers see league sponsors, such as Toyota, T-Mobile, and […]
Read More