Esports Marketing

The #EsportsBizShow – Mike “Poro” Navarro (Harrisburg University)

On April 8, 2024, the #EsportsBizShow aired on Preediction with Professional Caster and Director of Esports at Harrisburg University, Mike “Poro” Navarro. The episode explored Poro‘s journey as a professional esports caster and analyst including speaking on some of his various career highlights. Mike continued by providing some insight on the esports competitive program and […]
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The #EsportsBizShow – NuFo (Content Creator & Streamer)

On April 1, 2024, the #EsportsBizShow aired on Preediction with Professional Content Creator and Streamer, Melissa known as “NuFo.” The episode explored NuFo’s journey as a professional gamer, content creator, and streamer including signing with esports organizations Gen.G Esports and XSET. NuFo continued by providing some advice to aspiring content creators and streamers as well […]
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NIL rights provide clear path for college esports pros

NIL rights provide clear path for college esports prosBy Justin M. Jacobson, Esq. The NCAA’s recent policy shift on a student athletes earning income and profiting off their “name, image and likeness” (NIL) while competing for a university has provided further clarity for current and aspiring pro gamers and content creators contemplating college esports. This change […]
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The Marketing Dilemma of the Esports Influencer

Esports Business: The Marketing Dilemma of the Esports Influencer – Pro Gamers & StreamersBy Justin M. Jacobson, Esq. With publications constantly reporting on the esports “boom,” most of the world’s marketing agencies and brand managers are familiar with the world of esports and its “key” demographic. Marketers see league sponsors, such as Toyota, T-Mobile, and […]
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