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Legal Considerations For Brands and Agencies Working With AI and Virtual Influencers

Legal Considerations For Brands and Agencies Working With AI and Virtual InfluencersBy Justin M. Jacobson, Esq. As social media continues to be a dominant form of marketing for companies combined with the increased usage of artificial intelligence (AI) and Generative AI (GenAI) software for promotion and marketing campaigns, the need for proper legal protection and […]
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Trademark Protection for Celebrity and Entertainer’s “Name, Image, & Likeness” (NIL)

Trademark Protection for Celebrity and Entertainer’s “Name, Image, & Likeness” (NIL)By Justin M. Jacobson, Esq. With the recent advent and expanded adoption of artificial intelligence (“AI”) and Generative AI (“GenAI”) software to generate new creative works based on existing ones, the proper protection of a celebrity, entertainer, or athlete’s “name, image, and likeness” (“NIL”) has […]
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Introduction to AI, Generative AI (GenAI), & U.S. Copyright Law

Introduction to AI, Generative AI (GenAI), & U.S. Copyright LawBy Justin M. Jacobson, Esq. The use and growth of artificial intelligence (AI) and more specifically, the expanded mainstream adoption of generative AI (GenAI) software and applications has brought new legal issues related to the usage of AI and GenAI to the forefront of the copyright […]
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CLE Lecture: Nassau County Bar Association – “Look at AI and the Right of Publicity for Entertainers and Influencers”

May 15, 2024 – New York, NY – On May 14, 2024, Justin M. Jacobson recently hosted a CLE lecture, “Look at AI and the Right of Publicity for Entertainers and Influencers” for the Nassau County Bar Associations‘ Intellectual Property Committee. The presentation explored some of the most pressing issues related to Artificial Intelligence (AI) […]
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