What Makes Gamer-Tags and Esports Team Names Such Valuable Trademarks?
Esports Law: What Makes Gamer-Tags and Esports Team Names Such Valuable Trademarks?By Justin M. Jacobson, Esq. With the rapid international expansion and increased profitability of esports, including a surge in the number of players and teams involved in the competitions, the need to properly protect one’s “brand” and its associated intellectual property grows even more […]