Trademark Protection for Celebrity and Entertainer’s “Name, Image, & Likeness” (NIL)
Trademark Protection for Celebrity and Entertainer’s “Name, Image, & Likeness” (NIL)By Justin M. Jacobson, Esq. With the recent advent and expanded adoption of artificial intelligence (“AI”) and Generative AI (“GenAI”) software to generate new creative works based on existing ones, the proper protection of a celebrity, entertainer, or athlete’s “name, image, and likeness” (“NIL”) has […]