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Legal Considerations For Brands and Agencies Working With AI and Virtual Influencers

Legal Considerations For Brands and Agencies Working With AI and Virtual InfluencersBy Justin M. Jacobson, Esq. As social media continues to be a dominant form of marketing for companies combined with the increased usage of artificial intelligence (AI) and Generative AI (GenAI) software for promotion and marketing campaigns, the need for proper legal protection and […]
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Trademark Protection for Celebrity and Entertainer’s “Name, Image, & Likeness” (NIL)

Trademark Protection for Celebrity and Entertainer’s “Name, Image, & Likeness” (NIL)By Justin M. Jacobson, Esq. With the recent advent and expanded adoption of artificial intelligence (“AI”) and Generative AI (“GenAI”) software to generate new creative works based on existing ones, the proper protection of a celebrity, entertainer, or athlete’s “name, image, and likeness” (“NIL”) has […]
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NIL rights provide clear path for college esports pros

NIL rights provide clear path for college esports prosBy Justin M. Jacobson, Esq. The NCAA’s recent policy shift on a student athletes earning income and profiting off their “name, image and likeness” (NIL) while competing for a university has provided further clarity for current and aspiring pro gamers and content creators contemplating college esports. This change […]
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